August 28, 2023 | 5:46 a.m
Dylan Mulvaney calls out haters after being named Breakout Creator of the Year at the 2023 Streamy Awards. AFP via Getty Images
Controversial transgender influencer Dylan Mulvaney evoked the “extreme level of transphobia and hatred” after winning Breakout Creator at the 2023 Streamy Awards – and declared she would celebrate the win with a open beer.
Mulvaney, 26 – wearing a blonde wig and a red satin mini dress with matching kitten heels – took the stage after winning one of content creators’ most coveted titles at Sunday night’s awards ceremony, and seized the moment to Speaking out about her hate has been affected since her bud-light marketing disaster in April.
“My life has changed for the better,” the trans influencer said while holding her award.
“But there was also an extreme level of transphobia and hatred, and I know my community feels it, and I know even our allies feel it.”
During her speech, Mulvaney cheerfully commented on the number of “allies who have platforms” in attendance and urged them to look at “allies” differently.
“You have to support trans people publicly and with pride,” she proclaimed, before being interrupted by a storm of applause from the audience.
Mulvaney continued to compare her co-creators to the trans community.
Mulvaney after winning the Breakout Creator title at the 2023 Streamy Awards.Getty Images During her speech, the trans influencer spoke briefly about the hate she’s faced since the Bud Light promotional fiasco.Getty Images
“I think the trans community and the creator community actually have something in common. The thing is, people often underestimate us,” she explained, before urging others to “stay optimistic” about the acceptance of the transgender community.
Mulvaney thanked the crowd before cracking a subtle joke about the controversy that got her in trouble earlier in the year.
“I’m going for a beer and…I love you,” she said before scurrying off the stage.
At the beginning of the ceremony, Mulvaney presented the award for Best Comedy along with digital content creator Chris Olsen.
Mulvaney and Chris Olsen speak onstage during the 2023 Streamy Awards at Fairmont Century Plaza on August 27, 2023 in Los Angeles, California. Getty Images
In April, Mulvaney posted a picture on Instagram of herself drinking a can of Bud Light with her face on it, using the hashtag #budlightpartner for March Madness.
The tin was given to her by the company to celebrate 365 days of being a girl, an expression she uses in her video series on YouTube and social media to describe her transition from male to female.
What followed was a harsh response from critics and boycotts that cost the company over $27 billion, severe layoffs, and its two-decade title as America’s Favorite Beer.
Dylan Mulvaney during her ad for Bud Light, which sparked the controversy. Instagram
In June, Anheuser-Busch denied firing the marketing vice president behind the disastrous ad idea, Alissa Heinerscheid, despite not having been with the company since early April.
Outrage among bud light drinkers across the country accused the brand of forcing progressive beliefs on them through its marketing.
Mulvaney’s partnership with Bud Light led to boycotts from notable country artists such as Travis Tritt and Kid Rock.
Rock even posted a video of the “American Bad Ass” singer shooting crates of Bud Light with a semi-automatic rifle.
Kid Rock has blown up crates of Bud Light in protest at beer giant Anheuser-Busch, which has teamed up with transgender influencer Dylan Mulvaney.Twitter/@KidRock
“F-k Bud Light and f-k Anheuser-Busch,” snapped the rocker while tossing the bird at the camera before ending the video.
A major blow to Bud Light’s image was that Modelo was outperformed in beer sales this month, according to recent data from NielsenIQ.
Modelo, which is distributed in the US by New York-based Constellation Brands, accounted for 8.34% of dollars spent on beer through Aug. 12, compared to 8.28% for Bud Light, NIQ reported.
Although Anheuser-Busch has never publicly apologized for the ad, the company distanced itself from the influencer due to the fallout and made ongoing efforts to restore its image.
On Thursday, ahead of the final weekend of the NFL preseason, the company released an ad aimed at “real fans” and apparently wanting to win back the beer drinkers who had boycotted the brand since the Mulvaney fiasco.
The one-minute commercial features NFL fans preparing meals and sipping Bud Light while watching their favorite teams. The slogan is: “Football, Bud Light and Sunday just go together.”
Copy the URL to share