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Fullmoon Digital partners with 1% for the Planet to advance Corporate Social Responsibility (CSR).

We are very excited to announce that Fullmoon Digital is now part of the amazing gang of 1% for the Planet! Our marketing agency is all about making a positive impact and they’re doing some really cool things to help save our planet and we’re honored to be a part of it.

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In recent decades, the definition of business success has expanded beyond profit and market share. Today, customers, employees and stakeholders are increasingly interested in how a company impacts its community and the environment. Studies show that up to 82% of consumers say their shopping behavior is influenced by a brand’s values.(1)

Corporate Social Responsibility (CSR) serves as a way for companies to demonstrate their values ​​and commit to making a positive impact. While there is no single term for CSR, four common categories include volunteerism, philanthropy, ethical work practices and environmental initiatives.(2)

As a digital marketing agency, Fullmoon Digital focuses its CSR efforts on environmental initiatives. Their goal is to ensure that their actions have a significant impact. So they partnered with 1% for the Planet and donated 1% of Fullmoon Digital’s annual sales to the organization.

1% for the Planet connects companies, individuals and non-profit organizations to advance philanthropic support for the world’s most pressing environmental challenges. In order to prevent greenwashing, they show a high degree of responsibility. The partners’ donations support a large network of environmental organizations.

The increasing social and environmental challenges on a local and global level require that companies become part of the solution. Therefore, CSR is essential for promoting real progress.

Fortunately, the ethics of CSR engagement are also good for business. Effective CSR initiatives build consumer trust and loyalty, improve employee retention and satisfaction, and ultimately reduce costs.(3)

In 2022, 96% of S&P 500 companies published sustainability reports.(4) Consumers value the opportunity to make a positive impact through the companies they support.

As a client-centric digital marketing agency known for tailoring strategy to each client’s needs, Fullmoon Digital is committed to excellence. Her decision to work with 1% of the planet underscores her visible commitment to good and environmentally conscious business conduct.

Loc Le, Vice President of Digital Strategy and Operations at Fullmoon Digital, expresses his excitement by saying, “We are delighted to announce that Fullmoon Digital is now part of the amazing gang of 1% for the Planet! Our marketing agency is all about.” They’re making a positive contribution and doing some really cool things to save our planet and we’re honored to be a part of it. Membership of 1% for the Planet demonstrates our commitment to sustainability and reminds us to continue to push for a greener future.

About Fullmoon Digital
Fullmoon Digital, founded by Derek Chew, a former early Yahoo! Associates, is one of the few 100% independent digital marketing agencies in the United States. The company operates cross-functionally and has extensive experience in media planning and buying, digital consulting, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising and creativity. They push the limits of what is possible in terms of marketing and technology, while providing top-notch digital marketing services to their “group” of clients. Visit http://www.fullmoondigital.com for more information.

References:‥
1. Bounfantino, Giusy. “New research shows consumers are more interested than ever in brand values.” Consumer Goods Technology, April 27, 2022, Consumergoods.com/new-research-shows-consumers-more-interested-brands-values-ever.
2. Reckmann, Nadia. “Corporate social responsibility.” Business News Daily, February 21, 2023, businessnewsdaily.com/4679-corporate-social-responsibility.html.
3. Faust, Jennifer. “Why is corporate social responsibility important to your business?” Faust Global Partners, January 6, 2023, faustglobal.com/why-is-corporate-social-responsibility-important-for-your-business/.
4. Coppola, Louis D. “New research from the G&A Institute shows that the largest US public companies’ sustainability reporting hit an all-time high in 2021.” Business Wire, November 16, 2022, businesswire.com/news/home/20221116005152/ en/New-GA-Institute-Research-Shows-Sustainability-Reporting-by-Largest-US-Public-Companies-Reached-All-Time-Highs in 2021.

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Karla Jo Helms, JOTO PR™, 727-777-4619, [email protected]jotopr.com

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SOURCE Fullmoon Digital

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