August 28, 2023 | 12:41 a.m
It’s the end of an era.
Netflix is ending shipments of small red envelopes containing DVDs, sending out the final shipment on September 29 after the company sent subscriber DVDs through the mail for 25 years.
After decades of deliveries, the streaming giant announced what people can do with DVDs they never returned: they can keep them for free.
“We do not charge for unreturned discs after September 29th. Please enjoy your latest shows for as long as you like,” Netflix posted on its X account on Monday.
Shipping DVDs direct to people’s homes helped popularize Netflix years ago when consumers were migrating from brick-and-mortar stores like Blockbuster to shop for their movie or TV show selections in the early 2000s.
“These iconic red envelopes changed the way people watched series and films at home – and paved the way for the shift to streaming. From the start, our members have been blown away by the choice and control that direct-to-consumer entertainment offers: the wide range of titles and the ability to binge-watch entire series,” Netflix said in a press release back in April.
Netflix DVD enthusiasts are getting one last promotional offer before the shipping program officially ends, where subscribers can claim up to 10 free random DVDs to be mailed to their homes, according to DVD Netflix’s X Account.
“We feel very privileged to have been able to enjoy movie nights with our DVD members for so long, are so proud of what our employees have accomplished, and look forward to continuing to please entertainment fans for decades to come,” Netflix CEO Ted Sarandos said the company’s press release announcing the program’s termination in April.
Netflix states that it will no longer charge for unreturned discs after September 29th. Getty Images
“To anyone who has ever queued for a DVD or waited at the mailbox for a red envelope, thank you.”
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