Patrick Mahomes of the Kansas City Chiefs celebrates with the Vince Lombardi Trophy after winning Super Bowl LVIII.
Brian Snyder | Reuters
Super Bowl LVIII was the most-watched television broadcast in history as an estimated 123.4 million people watched the Kansas City Chiefs defeat the San Francisco 49ers in overtime.
According to CBS Sports, that number included viewers across all platforms and was 7% higher than last year’s average of 115.1 million viewers, which was also the previous record.
This year’s game was the most streamed Super Bowl in history, with a record audience on Paramount+, the broadcaster said. It added that the channel posted its best postseason viewership since 1998.
Sunday’s big game had a lot in store for viewers – two of the best teams in the National Football League, a halftime show from Usher, crazy commercials and, of course, a very public love story.
Those who only watched the iconic Super Bowl commercials saw plenty of snack food ads for brands like Oreo, Pringles, Mountain Dew, Doritos and M&Ms. There was also plenty of support from celebrities such as Christopher Walken, Ben Affleck, Matt Damon, Tom Brady, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon and Jennifer Aniston.
The NFL enjoyed a high number of spectators in this year’s playoffs. Late last month, the Chiefs beat the Baltimore Ravens in the most-watched AFC Championship game ever.
Live sports have shown strength even as television viewership has become fragmented and shifted to streaming platforms. The value of sports rights was evident this month when Disney’s ESPN, Fox and Warner Bros. Discovery announced they would launch a joint streaming platform later this year. ESPN later announced that it would release its own streaming service in 2025.
—CNBC’s Jacob Pramuk contributed to this report.